Marin Bikes

A revamped B2B platform for one of the biggest names in bikes.

We partnered with Gray Bike in San Francisco to help them revamp the B2B web app for mountain biking experts, Marin Bikes. Working from their brand style guide and new marketing site, we created a simple yet bold look and feel inspired by the open space of the outdoors. Though primarily meant to be a functional workspace, we wanted to showcase their stunning photography wherever possible.

Now, shop owners can easily find images and logos for advertising, submit warranty claims, and read the latest product reviews, all in one convenient spot.


Marin Bikes


  • branding
  • content development
  • visual design
  • site & app development

All work was done right in the browser, starting with a clickable wireframe and gradually evolving into a finished design.

This was such an amazing way to go through the design process. I want to do this for all my projects moving forward.

Pavan Trikutam

owner, Gray Bike