Bringing the warm fuzzies to the software as a service sector.

We were commissioned by the creator of Shubox to update the app's look and feel, define a brand voice, and better communicate what it does and who it's for. A radical departure from the standard style of software for app developers, we sought to bring a warm, cheerful personality to the Shubox experience. An uncluttered interface and friendly onboarding messages help users navigate around the app efficiently.

A tightly-focused landing page promotes the app by highlighting its most important features. Supporting materials like docs, demos, and the blog get their own sections. Simplified pricing plans help potential customers figure out exactly what they need — fast.


Graydog Labs


  • visual design
  • front-end development
  • illustration