Kate Chertavian
Fine Art

We crafted a new website, logo, and stationery suite, plus a comprehensive client management system for internationally reknowned art advisor, Kate Chertavian.

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With legal restrictions on displaying artists' works, we devised a strategy to use textures, patterns, and extreme close-ups of paintings, drawings, and sculptures to add color and texture to the site. We carried the same concept through the stationery suite as well, printing different images on the back of each piece.

As Kate expanded her team, she wanted her business identity to reflect that she was more than a solo shop. To accomplish this, we transitioned the company name from "Kate Chertavian Fine Art" to simply "KCFA" then modified her existing logo to incorporate the new name.

As part of the redesign, we built an entire client management system right into the site's CMS so clients have a one-stop-shop for all their project documents.