Alice’s Table

Getting a blossoming flower business off the ground.

To get her business off the ground, the owner of Alice’s Table approached us to design and build a full marketing and e-commerce site plus a companion web app. Since launching the site, the company has expanded across the country, opened pop-up shops, partnered with national retailers like Jonathan Adler and Shake Shack, and appeared on Shark Tank.

Alice wanted her brand to embody a quiet, luxurious ease so we developed a sophisticated yet approachable look and feel, then extended those traits to the site's messaging. Alice’s voice — joyful, friendly, and welcoming — comes through in every piece of content, from event descriptions and employee bios to headlines and the company mission statement.


Alice’s Table


  • visual design
  • site development
  • art direction

Dan and Amy are natural problem solvers who turned my concept into reality. Not only are they great at the design piece, they also have the technical skills to make it happen.

Alice Rossiter Lewis

founder, Alice's Table

While developing new styles for the brand, we made some slight modifications to the Alice’s Table logo to achieve a more refined look and to work better at smaller scales.



As a visually-oriented business, it was important that photography be the centerpiece of the experience. Lively, colorful, dynamic images of event hosts, attendees, and bartenders inject a joyful energy into brand materials.

Bright, airy product photos with minimal backgrounds and lots of white space keep all eyes on the flowers themselves.

After a successful first year, Alice called us back to design and build a web app for her flourishing events business.

Serving as mission control for events, the app houses training materials for new employees, a flower knowledge database, how-to videos, marketing and legal resources, a blog, and a supply shop.