A new digital presence for an internationally renowned art advisor.
Internationally renowned art advisor Kate Chertavian came to us for help designing and building a marketing site that she and her team could update as they completed new public projects. After nailing down a unique aesthetic for her brand, we updated her logo, crafted a full stationery suite, and build out a comprehensive client management system.
Further, as Kate expanded her team, she wanted her business identity to reflect that she was more than a solo shop. To accomplish this, we transitioned the company name from “Kate Chertavian Fine Art” to simply “KCFA”.
Kate Chertavian Fine Art
We modified Kate's original "red square" logo to incorporate the company's new name.
With legal restrictions on displaying artists' works, we devised a strategy to use textures, patterns, and extreme close-ups of paintings, drawings, and sculptures to add color and texture to the site and printed materials.
As part of the redesign, we built an entire client management system right into the site's CMS so clients have a one-stop-shop for all their project documents.